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Posted on Nov 5, 2018

DeMars Guitars Introduces Woodstock Electric Guitars & Jay Bass

November 2018  Inspired by the classic solid-body Southern California guitars produced in the 1950s, DeMars Guitars of Norwich VT is launching its new line of Woodstock electric guitars and Jay Basses.  Keeping with the DeMars Guitars credo of “prudently retaining features that work and improving or eliminating those that don’t”, this new line of instruments provide the performance and flexibility desired by today’s guitarists and bassists.  Company head Dan DeMars admits, “While original models of DG Equinox electric guitars and Long Trail Mag basses have sold for 10 years, this idea finally hit me and I’m a bit embarrassed that it took me this long to do so.  So many players – including many of my friends and I – have played guitars with these classic designs and signature tones.  Why not have DG make innovative US-built versions of these instruments as well?  The names of these new instruments – like DG’s Viridis and Equinox guitars and Long Trail basses – are inspired, of course, by the state of...

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Posted on Apr 16, 2018

DG To Use FSC-Compliant Renewable Tonewoods

DeMars Guitars (DG) announces a business-wide commitment to the sourcing and use of FSC-approved tonewoods in the manufacture of their proprietary line of acoustic/electric and electric guitars and bass guitars. “This simply makes sense”, noted Dan DeMars, company head.  “The mission of the Forest Stewardship Council (FSC) is ‘to promote environmentally appropriate, socially beneficial and economically viable management of the world’s forests’ and that is a philosophy that resonates deeply with all of us here at DG.  This syncs with our target customers as well…the musicians who seek an instrument that not only looks and sounds beautiful but one that also makes sense environmentally.” DG sources primarily US-grown tonewoods (e.g., spruce, maple) yet it is impossible to do that with species like rosewood and mahogany grown in tropical climates.  Fortunately, there are several domestic FSC-compliant wood sources within the musical instrument (MI) industry committed to this mission.  DeMars explains further, “The public seems not to be aware that the MI makes only a tiny dent in exotic wood consumption, the...

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Posted on Mar 23, 2017

DG Effects (DGfx) Pedals Currently in R&D

DeMars Guitars is exploring a partnership with a noted Asian manufacturer of high-end effects for a 2019 commercial launch of a line of DG-branded pedals under the name DGfx.  While specifications are currently being refined, the initial line of pedals will likely include: optical compressor clean boost 1000-msec delay Dumble-inspired “clear/clean overdrive” 808-TS-style overdrive Centaur-style overdrive/distortion All DGfx effects will be powered by a standard external 9V center-negative terminal power source (i.e., no batteries).  Sporting custom graphics and unique names, these new pedals will be hand-assembled in Vermont and will be sold exclusively by DG direct to both retailers/distributors and end users.  Stay tuned for...

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Posted on Nov 29, 2016

DG Equinox Control Design Explained

A great deal of thought goes into every design decision we make at DeMars Guitars.  We thought it would be helpful to explain the rationale behind the design of the control layout of our line of Equinox electric guitars…. Our Equinox electric guitar models use a consistent, simple, elegant and creative pickup control design: master volume and tone (with integrated push/pull switches) and a 3-way Switchcraft pickup selector switch, eschewing the common 5-position blade-style selector, extraneous mini-switches or multiple volume/tone controls. DG Equinox Control...

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Posted on Nov 27, 2016

New Equinox-S “Surf” Introduced

equinox-s-surf-spec-sheet The latest from DG…the Equinox-S “Surf” sports three single-coil pickups on a white pearloid pickguard with unique switching arrangement that produces pickup combinations impossible to achieve with a standard 3-way or 5-way blade selector switch. The master volume and tone controls have integrated push/pull switches; the tone pot’s switch is an on/off for the middle pickup while the volume pot’s switch controls the output signal from the 3-way Switchcraft® selector for the neck and bridge pickups. Each white control knob sports an integrated rubber ring that provides a solid grip when both adjusting volume/tone and pulling the knobs up to select pickups. The “Surf’s” 3-piece rock maple neck has a matching maple fingerboard with small abalone dot markers on both the fingerboard and side of the neck. Neck is securely attached via four aircraft-grade black oxide bolts mated to threaded brass inserts epoxied into the neck heel. Accurate intonation is ensured with the EarvanaTM compensated nut and individually adjustable bridge saddles on the hardtail string-thru Hipshot bridge The...

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