Posted on Sep 15, 2012
Complimenting the groundbreaking Viridis acoustic/electric guitar, the 25.5” scale length Vermont-made Equinox guitars from DeMars Guitars have steadily gained acceptance in the world of high-end boutique guitars.
Posted on Jun 17, 2012
DeMars Guitars™ of Norwich VT (demarsguitars.com) announces the introduction of the Long Trail Mag 2 electric bass guitars. Dan DeMars, company head, explains: “Our original chambered solid-body acoustic/electric Long Trail Bass has been a solid hit since they were launched in 2006. Dealers and players really responded to a high-end US-made acoustic-electric instrument and we are fortunate to have Phil Lesh of the Grateful Dead (among others) as one of our players. Several bassists then asked about a magnetic pickup version and we answered in 2008 with the original single-pickup Long Trail Mag. Now it’s time for the next step.” The original fretted or fretless Long Trail Mag bass (MSRP $4400 for 34” scale length 4-string; $4800 for 35” scale length 5-string) sports a single passive pickup (choice of Bartolini, Basslines or EMG) in the treble position between the signature F-clef shaped soundhole and bridge. The new Long Trail Mag 2 adds a passive J-style pickup between the neck and soundhole, adding an incredibly low yet rich and resonant... Read More
Posted on Jan 9, 2012
DeMars Guitars of Norwich VT has selected FGX (aka First Global Xpress) to handle its international shipping services. Founded in 2000 and based in New York City, FGX has a clear corporate commitment to reducing the environmental impact of international shipping by eliminating traditional package routing and shipping direct-to-destination. This was an idea that company head Dan DeMars found quite attractive as it is directly in line with his firm”s dedication to environmentally-friendly business practices. He opined, “In business, simple is often better and FGX has created a very innovative and attractive service. While “hub-and-spoke” (e.g., FedEx, UPS) operations make sense for domestic shipping, the FGX model is ideal for international business. Direct shipping is a more efficient way to send any products internationally – it moves packages faster, diminishing logistical problems and resulting in fewer carbon emissions. Additionally, their green philosophy is synchronous with that of us and our customer base as... Read More
Posted on Jan 6, 2012
Legendary central New York rocker Todd Hobin has recently become the proud owner of a DeMars Viridis acoustic/electric guitar.
Posted on Jan 2, 2012
The phrases “high-end tonewood” and “sustainable species” might seem oxymoronic to those familiar with the art and science of guitar design and construction. Vermont-based DeMars Guitars, while not a prominent consumer of tonewood in the guitar and bass markets, has nonetheless committed to contribute its small part to such a worthy cause.