Complimenting the groundbreaking Viridis acoustic/electric guitar, the 25.5” scale length Vermont-made Equinox guitars from DeMars Guitars have steadily gained acceptance in the world of high-end boutique guitars.
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DeMars Guitars™ of Norwich VT (demarsguitars.com) announces the introduction of the Long Trail Mag 2 electric bass guitars. Dan DeMars, company head, explains: “Our original chambered solid-body acoustic/electric Long Trail Bass has been a solid hit since they were launched in 2006. Dealers and players really responded to a high-end US-made acoustic-electric instrument and we are fortunate to have Phil Lesh of the Grateful Dead (among others) as one of our players. Several bassists then asked about a magnetic pickup version and we answered in 2008 with the original single-pickup Long Trail Mag. Now it’s time for the next step.” The original fretted or fretless Long Trail Mag bass (MSRP $4400 for 34” scale length 4-string; $4800 for 35” scale length 5-string) sports a single passive pickup (choice of Bartolini, Basslines or EMG) in the treble position between the signature F-clef shaped soundhole and bridge. The new Long Trail Mag 2 adds a passive J-style pickup between the neck and soundhole, adding an incredibly low yet rich and resonant...
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DeMars Guitars of Norwich VT has selected FGX (aka First Global Xpress) to handle its international shipping services. Founded in 2000 and based in New York City, FGX has a clear corporate commitment to reducing the environmental impact of international shipping by eliminating traditional package routing and shipping direct-to-destination. This was an idea that company head Dan DeMars found quite attractive as it is directly in line with his firm”s dedication to environmentally-friendly business practices. He opined, “In business, simple is often better and FGX has created a very innovative and attractive service. While “hub-and-spoke” (e.g., FedEx, UPS) operations make sense for domestic shipping, the FGX model is ideal for international business. Direct shipping is a more efficient way to send any products internationally – it moves packages faster, diminishing logistical problems and resulting in fewer carbon emissions. Additionally, their green philosophy is synchronous with that of us and our customer base as...
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Legendary central New York rocker Todd Hobin has recently become the proud owner of a DeMars Viridis acoustic/electric guitar.
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The phrases “high-end tonewood” and “sustainable species” might seem oxymoronic to those familiar with the art and science of guitar design and construction. Vermont-based DeMars Guitars, while not a prominent consumer of tonewood in the guitar and bass markets, has nonetheless committed to contribute its small part to such a worthy cause.
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