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Posted on Mar 23, 2017

DG Effects Pedals Currently in R&D

DeMars Guitars is exploring a partnership with a noted Asian manufacturer of high-end effects for a 2017 commercial launch of a line of DG-branded pedals.  While specifications are currently being refined, the initial line of pedals will likely include: optical compressor clean boost 1000-msec delay (monophonic) Dumble-inspired “clear/clean overdrive” 808-TS-style overdrive Centaur-style overdrive/distortion All DG effects will be powered by a standard external 9V center-negative terminal power source (i.e., no batteries).  Sporting custom graphics, these new pedals will be hand-assembled in Vermont and will be sold exclusively by DG direct to both retailers/distributors and end users.  Stay tuned for...

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Posted on Nov 29, 2016

DG Equinox Control Design Explained

A great deal of thought goes into every design decision we make at DeMars Guitars.  We thought it would be helpful to explain the rationale behind the design of the control layout of our line of Equinox electric guitars…. Our Equinox electric guitar models use a consistent, simple, elegant and creative pickup control design: master volume and tone (with integrated push/pull switches) and a 3-way Switchcraft pickup selector switch, eschewing the common 5-position blade-style selector, extraneous mini-switches or multiple volume/tone controls. DG Equinox Control...

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Posted on Nov 27, 2016

New Equinox-S “Surf” Introduced

equinox-s-surf-spec-sheet The latest from DG…the Equinox-S “Surf” sports three single-coil pickups on a white pearloid pickguard with unique switching arrangement that produces pickup combinations impossible to achieve with a standard 3-way or 5-way blade selector switch. The master volume and tone controls have integrated push/pull switches; the tone pot’s switch is an on/off for the middle pickup while the volume pot’s switch controls the output signal from the 3-way Switchcraft® selector for the neck and bridge pickups. Each white control knob sports an integrated rubber ring that provides a solid grip when both adjusting volume/tone and pulling the knobs up to select pickups. The “Surf’s” 3-piece rock maple neck has a matching maple fingerboard with small abalone dot markers on both the fingerboard and side of the neck. Neck is securely attached via four aircraft-grade black oxide bolts mated to threaded brass inserts epoxied into the neck heel. Accurate intonation is ensured with the EarvanaTM compensated nut and individually adjustable bridge saddles on the hardtail string-thru Hipshot bridge The...

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Posted on Sep 15, 2012

New Equinox Electric Guitar Models Launched

New Equinox Electric Guitar Models Launched

Complimenting the groundbreaking Viridis acoustic/electric guitar, the 25.5” scale length Vermont-made Equinox guitars from DeMars Guitars have steadily gained acceptance in the world of high-end boutique guitars.

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Posted on Jun 17, 2012

DeMars Guitars Introduces Long Trail Mag 2 Electric Bass

DeMars Guitars Introduces Long Trail Mag 2 Electric Bass

DeMars Guitars™ of Norwich VT (demarsguitars.com) announces the introduction of the Long Trail Mag 2 electric bass guitars. Dan DeMars, company head, explains: “Our original chambered solid-body acoustic/electric Long Trail Bass has been a solid hit since they were launched in 2006. Dealers and players really responded to a high-end US-made acoustic-electric instrument and we are fortunate to have Phil Lesh of the Grateful Dead (among others) as one of our players. Several bassists then asked about a magnetic pickup version and we answered in 2008 with the original single-pickup Long Trail Mag. Now it’s time for the next step.” The original fretted or fretless Long Trail Mag bass (MSRP $4400 for 34” scale length 4-string; $4800 for 35” scale length 5-string) sports a single passive pickup (choice of Bartolini, Basslines or EMG) in the treble position between the signature F-clef shaped soundhole and bridge. The new Long Trail Mag 2 adds a passive J-style pickup between the neck and soundhole, adding an incredibly low yet rich and resonant...

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Posted on Jan 9, 2012

DeMars Chooses “Green” International Shipper

DeMars Chooses “Green” International Shipper

DeMars Guitars of Norwich VT has selected FGX (aka First Global Xpress) to handle its international shipping services. Founded in 2000 and based in New York City, FGX has a clear corporate commitment to reducing the environmental impact of international shipping by eliminating traditional package routing and shipping direct-to-destination. This was an idea that company head Dan DeMars found quite attractive as it is directly in line with his firm”s dedication to environmentally-friendly business practices. He opined, “In business, simple is often better and FGX has created a very innovative and attractive service. While “hub-and-spoke” (e.g., FedEx, UPS) operations make sense for domestic shipping, the FGX model is ideal for international business. Direct shipping is a more efficient way to send any products internationally – it moves packages faster, diminishing logistical problems and resulting in fewer carbon emissions. Additionally, their green philosophy is synchronous with that of us and our customer base as...

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