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Posted on Jun 17, 2012

DeMars Guitars Introduces Long Trail Mag 2 Electric Bass

DeMars Guitars Introduces Long Trail Mag 2 Electric Bass

DeMars Guitars™ of Norwich VT (demarsguitars.com) announces the introduction of the Long Trail Mag 2 electric bass guitars. Dan DeMars, company head, explains: “Our original chambered solid-body acoustic/electric Long Trail Bass has been a solid hit since they were launched in 2006. Dealers and players really responded to a high-end US-made acoustic-electric instrument and we are fortunate to have Phil Lesh of the Grateful Dead (among others) as one of our players. Several bassists then asked about a magnetic pickup version and we answered in 2008 with the original single-pickup Long Trail Mag. Now it’s time for the next step.” The original fretted or fretless Long Trail Mag bass (MSRP $4400 for 34” scale length 4-string; $4800 for 35” scale length 5-string) sports a single passive pickup (choice of Bartolini, Basslines or EMG) in the treble position between the signature F-clef shaped soundhole and bridge. The new Long Trail Mag 2 adds a passive J-style pickup between the neck and soundhole, adding an incredibly low yet rich and resonant...

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Posted on Jan 9, 2012

DeMars Chooses “Green” International Shipper

DeMars Chooses “Green” International Shipper

DeMars Guitars of Norwich VT has selected FGX (aka First Global Xpress) to handle its international shipping services. Founded in 2000 and based in New York City, FGX has a clear corporate commitment to reducing the environmental impact of international shipping by eliminating traditional package routing and shipping direct-to-destination. This was an idea that company head Dan DeMars found quite attractive as it is directly in line with his firm”s dedication to environmentally-friendly business practices. He opined, “In business, simple is often better and FGX has created a very innovative and attractive service. While “hub-and-spoke” (e.g., FedEx, UPS) operations make sense for domestic shipping, the FGX model is ideal for international business. Direct shipping is a more efficient way to send any products internationally – it moves packages faster, diminishing logistical problems and resulting in fewer carbon emissions. Additionally, their green philosophy is synchronous with that of us and our customer base as...

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Posted on Jan 2, 2012

DeMars Guitars Tree Planting Project

DeMars Guitars Tree Planting Project

The phrases “high-end tonewood” and “sustainable species” might seem oxymoronic to those familiar with the art and science of guitar design and construction. Vermont-based DeMars Guitars, while not a prominent consumer of tonewood in the guitar and bass markets, has nonetheless committed to contribute its small part to such a worthy cause.

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Posted on Jul 11, 2010

Styx bassists Check out the Long Trails

On a warm June evening at the Bank of America Pavilion on the Boston shore, the two bassists for Styx – Chuck Panozzo and Ricky Phillips – had the opportunity to check out a 4-string Long Trail bass backstage before and after their concert…

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